Workshop: Social Media Impact and You: Tips and Exercises to Improve Personal Branding
4:15 - 5:15 pm
Speaker: Mary Elizabeth Wieder
Mary Wieder is the global director of marketing for a series of companies operating in the life sciences sector including CROS NT, Arithmos and seQure. As an American based in Verona, Italy, she has more than 12 years of experience in international marketing strategy having worked in Italy, France, Australia and her native country the United States. Mary’s main areas of expertise include B2B marketing strategy, international marketing, social media marketing, corporate social responsibility and most recently, applying digital transformation to clinical research. Additionally, Mary is the founder and president of Verona Professional Women Networking, a non-profit women’s networking association and University Lecturer of International Marketing in Verona. Mary has a B.S. in marketing from Lehigh University (United States), an M.A. in global communications from American University of Paris (France) and a certification in digital transformation.